Clive: All we need to do is improve our CR on our product, using SEO, investing in PPC and adding a decent CTA to our marketing efforts and measuring the data using CMS.  We can improve our CTR, and by measuring our KPI, we can get a better ROI.  

Garret: Son, I have no goddamn clue what you’re talking about right now.  You gonna help me skill my logic or spout the alphabet at me?  

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