Clive:Â All we need to do is improve our CR on our product, using SEO, investing in PPC and adding a decent CTA to our marketing efforts and measuring the data using CMS. Â We can improve our CTR, and by measuring our KPI, we can get a better ROI. Â
Garret: Son, I have no goddamn clue what you’re talking about right now.  You gonna help me skill my logic or spout the alphabet at me? Â